Sales require digital insights into market, export and customer data
As a trading and wholesale business, you know that digital trading processes become dominant. Digitalization and globalization are deeply rooted in the trade sector, and it demands your competitive parameters and ability to separate you in the market.
If your company imports or exports to several regions and countries, you are probably also challenged by complicated rules and restrictions. For example, in connection with export routes, transfer pricing, exchange rates, weight ratios and much more. Legislation and regulations vary between countries, even regions.
Here it is necessary to be well prepared in terms of customs and export documentation, as well as it requires knowledge of weight ratio, size, and batch number. This means costs and documentation requirements with import/export. In connection with transfer pricing, an available database of your price calculations and benchmark processes is required.
Trends towards more complicated, dynamic and personalized sales also place greater demands on your company’s analytical skills. It is a rapidly evolving market, with most already two steps behind from the start. Often, there is a mismatch between supply and demand for competencies to be able to see through the new sales methods and anticipate what the next steps of the trading companies should be.
The sales structure of the future is multi-pronged
At the same time, the trading companies of the future are subject to a multipronged sales structure in which your physical and digital commerce are merged and interlinked. Customers will be co-developers of the product. They will know if the product is in stock before they attend to the store and they will label the product before buying it online.
Today, trading companies must be able to integrate physical and digital retail through both webrooming and showrooming. It sets logistical requirements for your business, where the webshop is a high priority, even if you prioritize physical sales and vice versa. It sets requirements for your CRM and SRM modules.
To succeed as an “omnichannel” company – with dynamic integration of online and offline commerce – your product data must be relevant to consumers. And automated and easily accessible to you. Therefore, it requires deep digital insight into the market, export routes, production conditions, and customer data.
Handling business with Business Central
Microsoft Dynamics 365 Business Central creates a streamlined and automated flow through your company’s value chain. From Marketing and sales, service, procurement, production, logistics and WMS, project management, finance and payroll, and HR.
The opportunities to run with price combinations, promotions, sales forecasting, and budgeting can create an overview of your business. Order flow, sales and cost prices are just some areas that Business Central can optimize.
With the standard solutions in Business Central and NAV, you can manage and segment your customer relations. Here, inventory items can be calculated individually and specific offers can be created based on customer data and managed as a sales pipeline. By optimizing CRM, it will be possible to create increased customer loyalty, as well as value, earlier in the sales process.
When sophisticated pricing structures, repackaging, and forwarding of lots are standard, efficient administration and logistics are essential for productivity. And thus also how the company secures its position going forward.
For efficient wholesale trade is a matter of a streamlined delivery device. Companies that work with trade and distribution know the importance of being up to date on the latest tools to be competitive.