Demand for quality and innovation

The sweets and confectionery industry is a strong sales segment in the food market. The industry mainly contains various sugar-based products. The general challenges are taxes, food safety, food quality and development towards more natural ingredients.

The preferred type of sweets varies from region to region. Both because of the different preferences, but also factors such as regulatory and economics are important.

The market growth is driven by urbanization and increasing public incomes. It increases the demand for quality products, such as dark chocolate, but also new innovative products and the global confectionery industry is growing faster than ever.

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